CHERYL FURJANIC (Director/Producer) is an award-winning filmmaker currently teaching documentary video production at New York University. Her previous documentary shorts include Take This Hammer, a study of the traditions of American work songs as seen through the eyes of legendary folk singer Pete Seeger, and DiMassimo to the Rescue, a short comic tale about a NYC advertising agency’s attempt to save the life of a veal calf. Her short comedy film Bar Talk screened at over 60 film festivals worldwide and was broadcast on the PBS/WNET series "Reel New York" in the summer of 2003. Cheryl is co-director of the short documentary A Good Uplift (2003), a light-hearted glimpse into a Lower East Side lingerie shop, which premiered at the Full Frame Documentary Festival. Uplift has been used around the country in self-esteem and body image workshops geared towards young women. Cheryl recently began directing interstitials and commercials for television, portable electronic devices, and the internet. Sync or Swim is Ms. Furjanic’s feature-length directorial debut…she still has yet to attempt synchronized swimming.